Rihanna Condemns Snapchat’s Offensive commercial: ‘shame on You’

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Pulled ad for mobile recreation asked if users might instead “slap Rihanna” or “punch Chris Brown”
Rihanna posted a takedown of Snapchat on her Instagram tale, responding to an commercial of a cell game that made light of home violence. The arguable and when you consider that-removed ad referenced Rihanna’s 2009 assault by using Chris Brown.
As a merchandising for the cell game might You instead?, the advertisement asked if the person would as an alternative “slap Rihanna” or “punch Chris Brown.” Snapchat had already launched a public apology and removed the advert before Rihanna’s remarks.
“i’d love to name it lack of understanding, however I recognise you ain’t that dumb! You spent money to animate something that might intentionally carry disgrace to DV sufferers and made a funny story of it!!!” she wrote. “This isn’t always about my non-public feelings, motive I do not have a good deal of them … however all the women, children and men that have been victims of DV inside the past and especially the ones who have not made it out but … you let us down! disgrace on you. Throw the entire app-oligy away.”
earlier this week, Snapchat referred to as the advertisement an “errors.” A spokesperson for the app released a follow-up apology after Rihanna’s publish, condemning the advertisement as “disgusting” and a “horrible mistake.”
“we’re investigating how that occurred in order that we an ensure it in no way occurs again,” the spokesperson stated. the game’s corporation has been blocked from Snapchat.
Brown became arrested in 2009 after attacking Rihanna, his female friend at the time. in the years following, Rihanna has been vocal about the ways popular culture continues “punishing” victims of domestic violence, including when the NFL pulled her collaboration with Jay-Z and Kanye West, “Run This metropolis,” in 2014 after the Ray Rice domestic-abuse scandal.
“I simply by no means understood that,” she told vanity truthful in 2015. “How the victim receives punished over and over. […] For me, and all and sundry who is been a sufferer of domestic abuse, no one wants to even consider it. nobody occasion desires to admit it. So to talk about it and say it as soon as, much much less 2 hundred times, is like … I need to be punished for it? It failed to sit well with me.”

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